American fashion house Rag & Bone is set to unveil its newest Australian location in Double Bay later this month.
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The store opening on Friday, 29 November 2024 marks a strategic milestone for Signal Brands Australia, bringing the brand’s signature blend of sophisticated craftsmanship and contemporary style to one of Sydney’s most fashionable neighbourhoods.
Situated at 31-33 Knox Street, the new boutique seamlessly integrates Rag & Bone’s characteristic urban aesthetic with Double Bay’s refined atmosphere. The store’s design creates an approachable yet elevated shopping environment that resonates with the precinct’s sophisticated character while staying true to the brand’s New York roots.
Paul Smith, Managing Director of Signal Brands Australia, expressed enthusiasm about the location choice. He said that Double Bay’s vibrant, cosmopolitan energy and fashion-forward community had long attracted the brand’s attention. He emphasised that the new location would offer customers an immersive experience reflecting the brand’s essence, combining timeless design with distinctive edge.
The carefully curated store will showcase the full spectrum of Rag & Bone’s offerings for both men and women. Customers can explore everything from the brand’s renowned denim collection to tailored jackets, sophisticated outerwear, accessories, and footwear. Each piece embodies the brand’s commitment to quality craftsmanship and contemporary design.
To commemorate the opening, the Double Bay location will host a week-long celebration featuring exclusive in-store promotions, including special gifts with purchase and complimentary beverages for shoppers. These offerings are designed to welcome customers to experience the brand’s unique approach to modern fashion.
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Since its founding in New York in 2002, Rag & Bone has established itself as a formidable presence in the international fashion landscape. The brand has garnered both critical acclaim and commercial success by masterfully combining authentic heritage elements with modern details. Its signature aesthetic—an understated yet edgy New York sensibility—has resonated with fashion enthusiasts worldwide, making it a go-to label for innately wearable clothing.
Published 23-November-2024
