Nicole & Baby Boutique, a luxury pet brand from Sydney, has opened a community-focused pop-up event in Double Bay, bringing unique pet products and experiences to local pet lovers.
Running from early November until Christmas, the pop-up, held in collaboration with pet-friendly store Fido & Fido, offers an array of pet-focused activities and premium pet products. Attendees can expect services like professional pet photography, “puppuccinos” for dogs, pet styling sessions, and regular giveaways. The event aims to foster a sense of community among pet owners by creating a welcoming space for those who enjoy pampering their pets.
High-Quality Pet Fashion and Products
Founded in 2022 by Nicole Voyatzis, the Nicole & Baby Boutique started as an online store inspired by her dog, Baby. Noticing a lack of high-quality, fashionable pet clothing that blends style with function, Nicole created a brand that offers pet clothing, accessories, toys, and dishware with a luxury edge.
The boutique has gained a following, with more than 10,000 followers on Instagram and recognition from British Vogue, where it was featured in three consecutive issues from September to November 2023.
Nicole is committed to environmentally conscious practices, including eco-friendly packaging. She has partnered with the RSPCA, dedicating 10% of all sales to the organisation to support its work with abandoned, injured, and sick animals.
The pop-up in Double Bay features a selection of these products, including seasonal holiday-themed attire and Australian-made items. It reflects her ongoing dedication to supporting animal welfare and fostering connections within the pet-loving community.
Nicole & Baby Boutique plans to expand its Australian-made products and add custom embroidery services. Additionally, inspired by her second dog Boo, who struggles with anxiety, Voyatzis is developing a product specifically designed to help ease pet anxiety. She hopes to release this product as part of her mission to address pet wellness and comfort.
Building a Community of Pet Lovers
Nicole & Baby Boutique has also gained support from a community of pet influencers who regularly share their experiences with the boutique’s products. This growing community includes pet owners across Australia and beyond, who gather online and now in person at the Double Bay pop-up to celebrate their shared love for pets and quality pet care.
The pop-up will continue to operate at Fido & Fido in Double Bay through the Christmas season, offering pet owners a unique opportunity to shop, socialise, and connect over their passion for pets.
Published 6-Nov-2024
