With the opening of its new location in Double Bay, boutique fitness chain The Yard Gym announced its plan to open 400 new stores worldwide by 2025.
Founded by Daniel Bova in Sydney’s southern region during the peak of the COVID-19 pandemic, the gym has rapidly gained momentum, marking its first step towards international expansion.
Collaborating with franchise co-owners Rebecca Cutler, Mike Case, and Talitha Case, the Double Bay branch sets the tone for The Yard Gym’s global expansion strategy.
Mr Bova revealed that the Double Bay outlet is just one among the 70 new franchise locations already sold as part of the broader plan to establish 200 new sites in Australia and an additional 200 in the United States, United Kingdom, Europe, New Zealand, and Asia.
Emphasising their commitment to offering a unique fitness experience, Ms Cutler, co-owner of The Yard Gym Double Bay franchise, highlighted the gym’s member-centric philosophy and community engagement initiatives.
The gym aims to differentiate itself by providing an unparalleled group training experience, offering extra services, and maintaining a luxury boutique gym aesthetic tailored to the Double Bay community.
The Yard Gym in Double Bay prides itself on offering its members a comprehensive range of services. With over 40 classes catering to various fitness levels and age groups, the gym ensures something for everyone.
Additionally, the gym’s commitment to convenience extends to providing services during weekday morning classes, allowing parents to pursue their fitness goals while their children are supervised.
The Yard Gym traces its roots back to Mr Bova’s backyard training sessions over a decade ago, where he fostered a passion for fitness among his peers. From humble beginnings, the gym has expanded to include two operational sites in the United States, with plans for further growth.
Follow The Yard Gym Double Bay via Instagram for more updates.
Published 21-February-2024
