Record-Breaking $50M Penthouse Sale Reshapes the Double Bay Property Market

Wealthy car importer Neville Crichton and his wife Nadi have reportedly secured the most expensive home ever sold outside the Sydney city centre by purchasing a sprawling $50 million penthouse in the heart of Double Bay.



A New Era for the Neighbourhood

penthouse
Photo Credit: Fortis/ Facebook

The off-the-plan sale of the Ruby House penthouse completely rewrites the rules for local real estate, essentially doubling the previous apartment record for the glitzy downsizer suburb. That prior high mark was set when Retail Apparel Group co-founder Stephen Leibowitz and his wife Pam bought into the nearby Ode project in 2023. At roughly $50 million, this latest purchase easily lands a spot on the top ten list of Sydney’s most expensive apartment sales. 

The massive deal marks a major shift for the eastern suburbs community, proving that the tree-lined streets of the village are now attracting the kind of mega-wealth normally reserved for large waterfront mansions or high-rise towers in the main business district.

Inside the Massive Sky Home

Sitting high above the corner of New South Head Road and Bay Street, the property covers more than 1,000 square metres of total space, with 550 square metres dedicated to the inside living areas. Melbourne architect Pete Kennon designed the four-bedroom, four-bathroom layout to include a grand dining room with high vaulted plaster ceilings and a drawing room lined with custom timber cabinets. 

The kitchen is built around a massive 6.3-metre limestone bench and features top-tier cooking equipment. The main bedroom faces north and comes with a French oak dressing room, along with a marble bathtub and twin basins. The luxury extends outside with two huge north-facing terraces landscaped by Wyer and Co, topped off by a private rooftop swimming pool and entertaining gardens.

Local Ties and Deep Pockets

penthouse
Photo Credit: Fortis/ Facebook

The mystery buyers are no strangers to the exclusive eastern suburbs lifestyle. Real estate sources point to the New Zealand-born businessman and his wife, who already live nearby in a waterfront home in Point Piper. The yachting enthusiast even confirmed he had looked at the Double Bay property while chatting with locals at a recent gathering at the Prince Edward Yacht Club. 

He currently owns a designer beachfront house next door to former political figures, which he bought several years ago and has quietly tried to sell off-market. The massive penthouse comes with a private lift and a six-car garage, allowing the buyers to stay close to the harbour while downsizing from a traditional house.



The Developers Behind the Build

Developer Fortis is building the mixed-use commercial and residential complex, which sits on the same street as popular local dining spots. Fortis representatives noted that they worked with top-tier project partners to create what they firmly believe is the finest home ever produced in the wealthy suburb. 

The developer, part of the Pallas Group run by directors including Patrick Keenan and Dan Gallen, has focused heavily on high-end local projects. Their previous top residential sale was a $16.5 million property in Woollahra. The company expects the entire Ruby House project to be finished and ready for its new owners early next year.

Published Date 26-May-2026

$1-Billion Redevelopment Set to Transform Double Bay Waterfront

Did you know that the landmark InterContinental Hotel in Double Bay may be demolished to give way to a proposed $1-billion lifestyle precinct, a major transformation for the waterfront suburb?



A New Vision for Double Bay

The project, located at 33 Cross Street, has been submitted for approval (DA 489/2024), with construction anticipated to begin by 2026. Designed by COX Architecture, the redevelopment will include high-end retail, dining, a 40-room boutique hotel, office suites, wellness facilities, and 29 luxury apartments priced at around $30 million each.

Developers Allen Linz, Eduard Litver, and Mervyn Basserabie acquired the site for $215 million earlier this year. They aim to revitalise the area with a mixed-use precinct that balances public accessibility with luxury living. Nearly half the site will be dedicated to community spaces, including green areas, cinemas, and a pedestrian walkway connecting the precinct to Double Bay Beach.

33 Cross St Double Bay
Photo Credit: 33 Cross Street

Community-Centred Design

The redevelopment prioritises community integration, with developers emphasising a more inclusive street-level experience. Features such as a landscaped atrium, public art installations, and pedestrian-friendly pathways are central to the design. The proposal also incorporates facilities catering to Double Bay’s ageing demographic, including medical services, saunas, and gyms.

The new precinct will retain elements of the site’s history, though the 140-room InterContinental Hotel—once a destination for celebrities like Princess Diana and David Bowie—will largely be replaced. Developers plan to manage the non-residential spaces directly, ensuring high-quality retail and hospitality services.

33 Cross St Double Bay
Photo Credit: DA 489/2024

Luxury Apartments in a Booming Market

The apartments, spanning around 300 square metres each, will occupy the top seven levels of the precinct, offering views of Sydney Harbour. These residences, marketed on an invitation-only basis, have already garnered significant interest. The redevelopment aligns with a broader trend of rising property values in Double Bay, where luxury developments have seen apartment prices grow by 16.6 per cent over the past year.

Developers believe the new precinct will cement Double Bay’s status as a global lifestyle destination, drawing comparisons to exclusive developments in cities like London and New York. The project will complement existing high-profile establishments in the area, such as Neil Perry’s restaurant Margaret and Top Spring’s luxury apartment complexes.

33 Cross St Double Bay
Photo Credit: 33 Cross Street

A Landmark for the Future

Mr Litver described the project as a once-in-a-generation opportunity to redefine how people experience Double Bay. He noted that the site’s unique location, surrounded by parklands and harbour views, made it an ideal place to create a world-class precinct. Similarly, Mr Linz emphasised the importance of enhancing community connections while preserving the area’s charm.



If approved, the redevelopment is expected to reshape Double Bay into a vibrant hub blending luxury living with public amenities, ensuring long-term benefits for the community.

Published 22-January-2025